BANFFSHIRE Coast Tourism Partnership has launched the area’s first-ever regional visitor feedback scheme, which aims to capture thoughts – good and bad – direct from visitors about their experiences.
Local and national businesses are providing support to the initiative which will run for a minimum of 12 months.
The aim is to ask as many visitors as possible to complete a short questionnaire, which will provide data to enable the partnership to identify key areas for support and development.
Local businesses were consulted in the design of the scheme which has received widespread support. The visitor survey – “We are listening to our visitors” – will be conducted over a minimum 12-month period.
The colourful form and collection boxes will be on prominent display at many tourist attractions, hotels and retail outlets where visitors will be encouraged to complete and post their thoughts. Businesses can also just stock a supply of questionnaires if they do not have the need for a ballot-style collection box. The survey will also be available online via the partnership website www.banffshirecoast.com from July 1.
Tourism development manager Sandra Scrudis said: “This is a fantastic opportunity for businesses and the community to get behind our drive to improve tourism in the area, which is vital to the future of our economy, and identifying our region as a must-visit location.
“We are delighted that national retailers Tesco and Co-op are also supporting our campaign. This scheme is open to all businesses, or even individuals, that have direct contact with visitors regardless of whether they are our members or not.
“We need volume replies, so it is important that we encourage as many visitors as possible to give us their thoughts.
“Louise, our tourism development officer, based at our Banff Castle head office, will provide a single point of support and will ensure that completed questionnaires are gathered and processed promptly.
“A list of those businesses taking part with collection boxes will be on our website from July 1, so anyone who wants to find out where to post a questionnaire will know where to go.
“We will be analysing the results along the way to ensure we have a good picture of what we need to do to fill the economic and skill gaps that we have, and also understand the things we do best as a region. It is vital we use the results to benefit the area promptly. We are very thankful to all the businesses that have given us so much support so far.”