(Strathspey & Badenoch Herald)
THE VisitScotland Information Centre in Aviemore officially reopened its doors at the beginning of May after undergoing a major refurbishment.
Tourism bosses say the aim is to improve the visitor experience and get local people and visitors alike out and about to discover more of Aviemore, the Cairngorms National Park and the rest of Scotland.
Aviemore TIC in Grampian Road is one of the first to benefit from the national tourism organisation’s plans to update, rebrand and improve facilities throughout its network.
The revamped centre includes a new interior design and improved layout and zoning with a dedicated Cairngorms National Park area.
Scott Armstrong, VisitScotland’s regional director, said: “I am delighted with the new VisitScotland Information Centre at Aviemore which offers locals and visitors an impressive new look and feel designed to inspire them to explore the surrounding area and beyond.
”Our professional and knowledgeable VisitScotland staff will continue to deliver excellent, friendly help and advice from this state-of-the-art facility.”
David Green, convener of the Cairngorms National Park Authority, said: “We are delighted to see the Aviemore VisitScotland Information Centre open for business again.
“We welcome the strong Cairngorms National Park identity that has been incorporated into the refurbishment with the use of the brand and a dedicated National Park zone, which will help people make the most of their visit to the park.”
VisitScotland’s network of information centres welcomes approximately 5.5 million visitors each year, with Aviemore attracting nearly 162,000 visitors annually.
A spokeswoman for the tourism agency said the footfall was expected to increase following the upgrading of the information centre.
She commented: “VistScotland has conducted extensive consumer research which concludes that visitors want to see information centres as dynamic and inspirational providers of information and advice.
“Findings confirmed that visitors value the ‘personal touch’ and that they do more and spend more as a result of the information and ideas they get from visiting a VisitScotland Information Centre.
“The research identified that almost half of all visitors to information centres are Scots who do not identify with the word ‘tourist’. Therefore the name change to ‘VisitScotland Information Centre’ contributes to a valuable opportunity to reach many more locals as well as visitors to the area, informing them of the great attractions, accommodation and facilities in the region.
“The staff will continue to provide an excellent service, offering inspiration and practical help to anyone planning a day trip or short break anywhere in Scotland.”